ESTIMATING + NEGOTIATION

A great project can go sideways quickly when the scope, budget and expectations don’t line up.

I help artists understand what a job should actually cost, and negotiate the terms that protect both the work and your bottom line.

Are you pricing the job correctly?

• What should you charge for creative fees, prep, travel and shoot days?

• How should you price usage, and what changes when AI is involved?

• What do you do when the layouts and expectations don’t match the budget?

• What if the client comes to you with a budget that simply won’t support the production?

• When should you push back, negotiate or restructure the job?

And then there’s production.

Do you have the right producer, crew and production support for the job? Is your producer charging markup, and how does that affect your bottom line?

I can connect you with excellent producers and crew who fit both the project and your business model.

After decades in this industry, I bring insight and context that you simply can't get from a bid request alone. I will ask who else is bidding, have a sense of what the client is expecting, know when to ask about budget flexibility, and instinctively recognize when and where there's room to negotiate. My experience can make a meaningful difference, and ultimately awarded.

Sometimes you just need someone in your corner who knows the numbers, knows the industry and knows when to ask for more.

More than anything, I love collaborating with artists and seeing great projects come to life.

Schedule a free call. Let’s get to work!

FEE: $200/hour OR 20% of the artist’s final booking fee upon completion of the project.